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AUGMENTED REALITY

What is augmented reality?

Augmented reality is a technology that “adds” digital information into observable physical space.

In the simpler versions, it uses a smartphone: through the simple screen of our mobile phone we can frame a space and observe the “augmented” element that takes shape, we can explore it from every angle and observe its potential arrangement in space.

It is the body, with its movement, that moves naturally within the space that determines the observation – just as it happens in reality. What we therefore recover is the sense of presence, that is the sensation that the irrational and ancient part of our brain feels using this technology: it is “deceived” and is no longer able to distinguish reality from digital fiction, thus experiencing total immersion and even going so far as to experience the emotions and the sense of wonder (that is the mental condition we feel when we are exposed to situations that transcend our usual mental patterns) linked to this new artificial space linked to this new artificial space.

Augmented reality (AR) is one of the tools underlying our work and, in practice, it is a technology that “adds” digital information to the observable physical space.

What does it mean?

Simply that through the mobile phone screen we can frame a space and observe the “augmented” element that takes shape, we can explore it from every angle and observe its potential arrangement in space.

Let’s take an example:

Imagine you want to buy a sofa for the living room and can’t imagine what it will look like next to the window. Thanks to the use of AR, many e-commerce sites already allow you to view the potential purchase within the space established through the use of the camera.

UNIQUE 3D DESIGN

We will bring your brand story to life with cutting-edge 3D design. And then create a unique corporate space that adds context to your content. And it’s a pleasure to explore.

SPACE TECHNOLOGY

Physical reality and digital reality mixed, allowing movement and interaction between physical and digital.

CUSTOMER EXPERIENCE

Halfway between physical and virtual reality, to explore a wide range of products in a short time and with a lower margin of error than the norm.

EFFECTS ON MIND

AR AND EMOTIONS

It is the body, with its movement, that moves naturally within the space that determines the observation – just as it happens in reality. What we therefore recover is the sense of presence, that is the sensation that the irrational and ancient part of our brain feels using this technology: it is “deceived” and is no longer able to distinguish reality from digital fiction, thus experiencing total immersion and even going so far as to experience the emotions and the sense of wonder (that is the mental condition we feel when we are exposed to situations that transcend our usual mental patterns) linked to this new artificial space linked to this new artificial space.

PHYSICAL AND DIGITAL REALITY

SPACE TECHNOLOGY

Augmented reality is therefore a spatial technology, as it mixes physical reality and digital reality – in an interesting way, allowing movement and interaction between physical and digital.

Not only that: it is a “transformative technology”, because – through the construction of a digital space and through exploration and the emotions generated by observation and interaction – they can bring about real changes on the person. An artificial space, therefore, which can generate real emotions and changes.

Not only the world of entertainment, but also medical and treatment applications, training, marketing and gamification.

CUSTOMER EXPERIENCE

PERSONALIZED TECHNOLOGIES

This technology allows you to create a personalized customer experience, halfway between physical and virtual reality.
According to Thinkmobile.com, 35% of users say integrating experiences into AR would make them shop online more often and with more confidence. The integration of AR, in fact, allows you to explore a wide range of products in a short time and with a much lower margin of error in the choice than the norm.
The virtuous circle that is generated allows to increase sales, thus investing more budget in this technology.

In its most complex version – through AR viewers such as Microsoft Hololens – it is almost impossible to distinguish the physical from the “augmented” element, if not through careful observation.

EFFECTS ON MIND

AR AND EMOTIONS

It is the body, with its movement, that moves naturally within the space that determines the observation – just as it happens in reality. What we therefore recover is the sense of presence, that is the sensation that the irrational and ancient part of our brain feels using this technology: it is “deceived” and is no longer able to distinguish reality from digital fiction, thus experiencing total immersion and even going so far as to experience the emotions and the sense of wonder (that is the mental condition we feel when we are exposed to situations that transcend our usual mental patterns) linked to this new artificial space linked to this new artificial space.

PHYSICAL AND DIGITAL REALITY

SPACE TECHNOLOGY

Augmented reality is therefore a spatial technology, as it mixes physical reality and digital reality – in an interesting way, allowing movement and interaction between physical and digital.

Not only that: it is a “transformative technology”, because – through the construction of a digital space and through exploration and the emotions generated by observation and interaction – they can bring about real changes on the person. An artificial space, therefore, which can generate real emotions and changes.

Not only the world of entertainment, but also medical and treatment applications, training, marketing and gamification.

CUSTOMER EXPERIENCE

PERSONALIZED TECHNOLOGIES

This technology allows you to create a personalized customer experience, halfway between physical and virtual reality.
According to Thinkmobile.com, 35% of users say integrating experiences into AR would make them shop online more often and with more confidence. The integration of AR, in fact, allows you to explore a wide range of products in a short time and with a much lower margin of error in the choice than the norm.
The virtuous circle that is generated allows to increase sales, thus investing more budget in this technology.

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    Get in touch!

    Do not hesitate to contact us for any other questions.